Introduction of Zoë Sugg (Zoella)
Zoë Sugg, famously known as Zoella, is a British lifestyle vlogger, beauty YouTuber, entrepreneur, and bestselling author who helped define a generation of digital creators. From humble beginnings in her childhood bedroom to becoming one of the UK’s most recognizable social media stars, Zoë Sugg has become a trailblazing figure in the influencer world, shaping how millions approach beauty, self-care, and mental health.
With her breakout YouTube channel Zoella, Zoë charmed audiences with her bubbly personality, stylish aesthetic, and honest takes on everything from beauty hauls to anxiety. Her early content resonated with Gen Z and millennials alike, building a devoted fanbase that has followed her growth from YouTube pioneer to multi-platform mogul. Over the years, Zoë Sugg has transitioned from beauty vlogger to respected businesswoman, with bestselling books, multiple brand collaborations, and her own beauty and lifestyle products under her belt.
A leading voice in the British influencer scene, Zoë’s legacy is grounded in more than just beauty tutorials—she made mental health a mainstream topic among creators. Open about her struggles with anxiety and self-doubt, Zoella created a safe space on the internet, long before vulnerability became a trend. Her bravery and candor inspired a new wave of creators to lead with authenticity.
Today, Zoë Sugg is a powerhouse of creativity and calm, blending content creation with business ventures and motherhood. As co-founder of lifestyle brand Zoella Beauty and later Template, a platform for stylish, customizable online templates, Zoë has continually evolved to match the needs of her audience. Her Instagram feed, which boasts over 9 million followers, is a visual diary of cozy interiors, gentle parenting moments, self-care rituals, and curated content that celebrates warmth, femininity, and mindfulness.
Behind the screens, Zoë Sugg is also a loving mother to daughter Ottilie and a partner to longtime boyfriend and fellow creator Alfie Deyes. Their life in Brighton offers fans a glimpse of domestic bliss—marked by pastel decor, meaningful routines, and authentic family values. Zoë Sugg’s lifestyle is aspirational yet grounded, proving that online fame doesn’t have to come at the cost of personal connection.
As an influencer, author, and mental health advocate, Zoë Sugg continues to redefine what success looks like in the influencer era. She’s been named among the most powerful women in British media and featured on Forbes’ list of top digital entrepreneurs. Her novels—including Girl Online and its sequels—became international bestsellers, further cementing her status as a multi-talented creator.
What sets Zoë Sugg apart from other influencers is her longevity and ability to adapt without losing the essence of who she is. Whether launching her own beauty line or speaking candidly about postpartum struggles, she delivers content that feels personal and empowering. Her influence spans beauty, literature, lifestyle, mental wellness, and motherhood, creating a brand that resonates far beyond the screen.
In a fast-paced world obsessed with trends, Zoë Sugg remains a timeless figure—gentle, honest, and ever-evolving. She represents the kind of internet personality people still trust, even as digital culture grows increasingly curated and competitive. For many, Zoë was their introduction to YouTube, to skincare, to blogging—and she remains a comforting presence in a constantly shifting online landscape.
From her early days as “Zoella” to her current role as a British lifestyle icon, female entrepreneur, and digital wellness advocate, Zoë Sugg is proof that authenticity never goes out of style. She’s not just a beauty guru—she’s a storyteller, a changemaker, and a voice of quiet strength in the noisy world of online fame.
In a digital age that often feels superficial, Zoë Sugg offers realness, reassurance, and relatable joy. Her evolution from bedroom vlogger to businesswoman and mother marks a legacy built not on viral moments, but on enduring connection. For millions around the globe, Zoë Sugg is more than an influencer—she’s an inspiration for living beautifully, mindfully, and unapologetically yourself.
Who is Zoë Sugg?
Zoë Sugg, widely known by her online alias Zoella, was born on March 28, 1990, in Lacock, Wiltshire, England, and has grown to become one of the UK’s most iconic digital creators, authors, and lifestyle influencers. From her early days uploading makeup tutorials on YouTube to becoming a bestselling author and successful entrepreneur, Zoë Sugg has reshaped what it means to be a modern British influencer.
Zoë rose to fame through her YouTube channel “Zoella”, which she launched in 2009. Her charming personality, cozy aesthetic, and honest approach to beauty and lifestyle content quickly earned her a loyal fanbase. As one of the original UK beauty vloggers, Zoë Sugg played a pivotal role in pioneering the influencer movement, offering a refreshing blend of creativity, calmness, and relatability that made her a comfort icon for millions.
As her popularity skyrocketed, Zoë expanded her presence beyond YouTube. Her “Girl Online” book series became an instant bestselling young adult novel franchise, and her content diversified into home décor, mental wellness, skincare, and digital entrepreneurship. Over the years, Zoë Sugg has evolved from YouTuber to full-fledged British brand, creating her own product lines, launching content ventures, and co-founding companies like Template—a creative hub for digital entrepreneurs.
But Zoë Sugg is more than Zoella—she is a voice of gentleness, mental health advocacy, and authentic online living. From the start of her journey, Zoë has been open about her experiences with anxiety and panic attacks, using her platforms to normalize these struggles for young people. Long before it became common for influencers to speak about mental health, Zoë made vulnerability part of her brand, giving fans a space where they could feel safe, understood, and empowered.
Today, Zoë Sugg is a proud mother, raising her daughter Ottilie with longtime partner Alfie Deyes, another popular British content creator. The couple resides in Brighton, where their cozy, family-oriented lifestyle has become a staple of their content. Zoë’s Instagram, with over 9 million followers, is a curated yet calming gallery of pastel interiors, motherhood updates, seasonal home décor, wellness routines, and candid reflections on modern life.
Over the past decade, Zoella has transitioned from a Gen Z YouTube idol to a millennial mom icon, managing a graceful transformation while maintaining a loyal fanbase. She is known for influencing the rise of soft, feminine aesthetics, coining a whole era of British digital femininity centered around comfort, self-care, and slow living. Whether it’s recommending a gentle skincare product or sharing tips on navigating anxiety, Zoë Sugg offers real advice in a digital world overflowing with filters and facades.
In addition to her creative success, Zoë Sugg is celebrated for her business acumen and social awareness. She has partnered with brands like ColourPop, FeelUnique, and Lush, and launched her own successful Zoella Beauty and Zoella Lifestyle lines. In 2020, she pivoted her business strategy and began focusing on supporting female-led creativity and wellness platforms, including The Magpie Society podcast and her own branding ventures.
Zoë’s influence is not only confined to digital media—she has become a cultural figure in British pop culture, with features in Forbes’ Top Influencers, Vogue, Glamour UK, and BBC documentaries exploring the impact of YouTube culture. Whether it’s her bestselling books, empowering content, or her ability to shape trends across social media, Zoë Sugg continues to dominate the influencer scene in the UK and beyond.
Through every chapter of her career—from beauty guru to businesswoman, from anxious teen to empowering mother—Zoë Sugg remains committed to authenticity, kindness, and intentional living. Her journey is a testament to growth, resilience, and finding your voice in a noisy world.
In a social media culture driven by perfection, Zoë Sugg stands as a symbol of honesty, comfort, and lasting impact. Whether you’re exploring her biography, beauty tutorials, book series, or motherhood tips, Zoë continues to be one of the most searched and admired women in the UK’s online landscape. Zoella is not just a name—it’s a movement built on realness, softness, and substance.
Zoë Sugg on Wiki
| Field | Details |
|---|---|
| Full Name | Zoë Elizabeth Sugg |
| Stage Name | Zoella |
| Date of Birth | March 28, 1990 |
| Age (as of 2025) | 35 years old |
| Birthplace | Lacock, Wiltshire, England |
| Hometown | Brighton, East Sussex, England |
| Nationality | British |
| Ethnicity | White / Caucasian |
| Religion | Christian (Raised Church of England) |
| Profession | Author, YouTuber, Entrepreneur, Social Media Influencer |
| Years Active | 2009 – Present |
| Genres/Category | Lifestyle, Beauty, Mental Health, Motherhood, Home & Wellness |
| Notable Work | Zoella YouTube Channel, Girl Online Book Series, Zoella Beauty, Template |
| Content Trend | Soft Lifestyle Aesthetic, Mental Health Awareness, British Cozy Culture |
| Height | 5 feet 4 inches (163 cm) |
| Weight | Approx. 55 kg (121 lbs) |
| Languages | English |
| Zodiac Sign | Aries |
Zoë Sugg – Parents and Family Background
Zoë Sugg was born into a creative, supportive, middle-class family in the charming village of Lacock, Wiltshire, England. Her upbringing laid the foundation for her calm personality, creative instincts, and strong work ethic that later shaped her career in content creation and entrepreneurship.
Mother:
Zoë’s mother, Tracey Sugg, is an artist and homemaker who inspired Zoë’s early love for aesthetics, crafting, and creativity. Tracey often appears in Zoë’s vlogs and has been a consistent emotional anchor, encouraging her daughter’s rise in the digital world.
Father:
Her father, Graham Sugg, works in property development and has supported Zoë and her brother Alfie in their entrepreneurial ventures. He played a quiet but supportive role behind the scenes during her YouTube rise and beyond.
Siblings:
Zoë Sugg is the older sister of Joe Sugg, a fellow British YouTuber, actor, and Strictly Come Dancing finalist. Together, they’ve become one of the most iconic sibling duos in the UK influencer scene. Their bond is strong and frequently featured in their online content, adding a wholesome, family-first layer to Zoë’s brand identity.
Growing up in a tight-knit, artistic family gave Zoë both the confidence and the creative freedom to explore digital storytelling. Her early exposure to expressive hobbies and home life shaped the cozy, welcoming aesthetic that now defines the Zoella brand.
Zoë Sugg – Nationality, Ethnicity, and Religion
Nationality:
Zoë Sugg is proudly British, with deep roots in English culture. Her content embodies a uniquely British charm—from her home décor inspiration to her love for autumn, hot drinks, and countryside escapes. She is one of the most recognizable British digital creators globally, and a pioneer of the UK influencer space.
Ethnicity:
Zoë Sugg identifies as White / Caucasian, with English ancestry. Her classic, natural beauty and minimal makeup style contributed to the soft beauty trend that swept social media during the early 2010s. Today, she is seen as a modern British style muse, especially among women who appreciate authenticity and balance in beauty and lifestyle.
Religion:
Zoë was raised in a Christian (Church of England) household. While she doesn’t publicly discuss religion often, her values—kindness, gratitude, mindfulness, and community—shine through in her content. Her approach to fame is humble and grounded, inspired by the moral compass instilled during her early years.
Zoë Sugg Relationship Status (2025)
As of 2025, Zoë Sugg—the iconic British influencer, author, and lifestyle content creator—is in a long-term, committed relationship with fellow YouTuber and entrepreneur Alfie Deyes. The couple began dating in 2012, making their relationship one of the most well-known and admired partnerships in the UK social media space.
Together for over a decade, Zoë Sugg and Alfie Deyes share not only their home in Brighton, but also a beautiful daughter named Ottilie, born in 2021. Their family life is often lovingly documented through Zoë’s Instagram and YouTube platforms, giving fans an intimate yet elegant look into modern influencer parenting.
Despite growing up in the public eye, Zoë and Alfie have maintained a grounded, authentic bond, often praised for their low-drama, high-trust approach to fame and partnership. Their cozy home life, shared values, and mutual respect have made them a couple that audiences trust and look up to.
Whether they’re celebrating holidays together, supporting each other’s business ventures, or posting candid moments from parenting, Zoë Sugg’s relationship remains a staple of stability and love in the influencer world. Their connection continues to inspire fans seeking examples of enduring, real-life digital love stories.
Zoë Sugg Age (2025)
Zoë Sugg was born on March 28, 1990, in Lacock, Wiltshire, England.
As of 2025, Zoë Sugg is 35 years old—a milestone age that marks her evolution from YouTube pioneer to a confident mother, entrepreneur, and mental wellness advocate. While she rose to fame in her early 20s, Zoë has grown gracefully through every chapter of internet stardom, shaping her brand into one defined by maturity, softness, and substance.
At 35, Zoë Sugg is thriving, striking a graceful balance between family, career, and self-care. Whether she’s curating minimalist interiors, posting skincare routines, or reflecting on motherhood, Zoë continues to influence millions across the UK and beyond.
Zoë Sugg Height & Weight (2025)
Height:
Zoë Sugg stands at approximately 5 feet 4 inches (163 cm). Her petite frame, combined with her signature soft style and graceful posture, creates a fashionably feminine aesthetic that has become her digital signature. Whether in comfy loungewear or posing for a festive holiday shoot, Zoë’s height and style exude classic British charm.
Weight:
As of 2025, Zoë Sugg weighs around 55 kg (121 lbs). Known for her candidness and body positivity, Zoë embraces natural beauty and wellness over vanity. She’s been open about her postpartum body journey, choosing to highlight balance, mental health, and confidence rather than societal pressures.
Zoë’s wellness routine focuses on gentle fitness, mindful eating, and self-acceptance, often featuring home workouts, skincare nights, and cozy morning rituals. Her influence has helped shift the conversation from “perfect bodies” to sustainable, feel-good living.
Final Word
Whether fans are curious about Zoë Sugg’s relationship status, age, height, or weight, what they’ll always find is a woman who has grown with grace, embraced her journey, and stayed authentic through all stages of her career. From dating Alfie Deyes to becoming a proud mother, Zoë Sugg continues to redefine influencer life with heart, home, and honesty.
| Measurement | Approximate Value |
|---|---|
| Height | 5 ft 4 in (163 cm) |
| Weight | Approx. 52 kg (115 lbs) |
| Bust | 34 in (86 cm) |
| Waist | 26 in (66 cm) |
| Hips | 35 in (89 cm) |
| Bra Size | 34B (UK) / 75B (EU) / 34B (US) |
| Dress Size | 6 (UK) / 34 (EU) / 2 (US) |
| Shoe Size | 4 (UK) / 37 (EU) / 6.5 (US) |
| Eye Color | Blue-Green |
| Hair Color | Light Brown (Often Dyed Blonde) |
| Body Type | Petite, Slim, Feminine |
Zoë Sugg Net Worth (2025)
As of 2025, Zoë Sugg’s net worth is estimated between $8 million and $10 million, establishing her as one of the wealthiest UK-born content creators. From her early days as a beauty vlogger under the name Zoella to her evolution as a bestselling author, brand co-founder, and global influencer, Zoë has built a digital empire through content, commerce, and creativity.
Zoë Sugg Income Sources Breakdown (2025)
1. YouTube Revenue & Brand Partnerships
Zoë Sugg still earns substantial income from her original Zoella YouTube channel and her collaborative content with Alfie Deyes. Her brand partnerships span skincare, homeware, and lifestyle, including deals with FeelUnique, Lush, and Skin + Me.
Estimated Influencer Revenue (2025):
$1.8M – $2.3M/year
2. Zoella Beauty & Product Collaborations
Zoë has launched several successful beauty and lifestyle product lines under the Zoella Beauty and Zoella Lifestyle names, which continue to bring in licensing fees and sales from online platforms and UK retail chains.
Estimated Brand Earnings (2025):
$1.5M – $2M/year
3. Writing & Publishing (Books & Novels)
As the author of the “Girl Online” series and multiple other books, Zoë Sugg continues to earn royalties and publishing advances. Her books are global bestsellers, especially among Gen Z and Millennial audiences.
Estimated Publishing Revenue (2025):
$500K – $800K/year
4. Instagram Sponsorships & Product Deals
With over 9.5 million Instagram followers, Zoë Sugg is a top-tier influencer. Sponsored content, especially in home decor, skincare, and cozy living, remains a major source of revenue.
Estimated Instagram Revenue (2025):
$1.5M – $1.8M/year
5. Merchandise & Online Shops
Zoë operates various online platforms, including limited-time merch drops, branded gifts, and stationery collaborations. Her clean aesthetic and brand loyalty drive significant seasonal sales.
Estimated E-commerce Earnings (2025):
$400K – $700K/year
6. Investments & Real Estate Assets
Zoë and Alfie Deyes own properties in Brighton and West Sussex, and they’ve invested in renovations and rentals. Passive income continues to grow through these long-term assets.
Estimated Passive Income (2025):
$500K – $700K/year
Zoë Sugg Income Overview (2025)
| ncome Source | Monthly Estimate | Annual Estimate |
|---|---|---|
| YouTube & Content Deals | $150K – $190K | $1.8M – $2.3M |
| Zoella Beauty & Lifestyle | $125K – $165K | $1.5M – $2M |
| Publishing (Books) | $42K – $67K | $500K – $800K |
| Instagram Collaborations | $125K – $150K | $1.5M – $1.8M |
| Merchandise & E-Shops | $33K – $58K | $400K – $700K |
| Property Investments | $42K – $58K | $500K – $700K |
| Total Estimate | $517K – $688K/mo | $8M – $10M/year |
Zoë Sugg Public Image & Global Influence
From a bedroom beauty vlogger to a British cultural icon, Zoë Sugg has redefined what it means to be a modern influencer. Known for her soothing voice, cozy content, and aesthetic lifestyle, Zoë represents authentic digital storytelling that connects across generations.
Zoë Sugg Biography (2025)
Zoë Elizabeth Sugg, born on March 28, 1990, in Lacock, Wiltshire, England, is a globally renowned British content creator, entrepreneur, author, and digital influencer. First rising to fame through her YouTube channel “Zoella” in the early 2010s, Zoë transformed her online popularity into a full-fledged business empire.
By 2025, Zoë Sugg is not just a YouTuber—she is a lifestyle brand, bestselling novelist, founder of multiple beauty ventures, and a celebrated voice in millennial and Gen Z culture.
From YouTuber to Lifestyle Powerhouse
Zoë launched her beauty and lifestyle blog in 2009, quickly transitioning to YouTube, where her charm and relatability led to millions of subscribers. She pioneered beauty hauls, skincare reviews, and cozy vlogs—shaping influencer culture in the UK.
Over the years, Zoë authored the bestselling “Girl Online” series, co-founded Zoella Beauty, and became the creative force behind lifestyle platform Zoella.co.uk. She’s lauded for her mental health advocacy, aesthetic content, and authentic family-focused brand.
Zoë Sugg Social Media Accounts (2025)
| Platform | Handle | Followers (2025) |
|---|---|---|
| @zoesugg | 9.5M+ followers | |
| YouTube | Zoella | 10.7M+ subscribers |
| TikTok | @zoella | 1.9M+ followers |
| Threads | @zoesugg | 900K+ followers |
| Zoella | 2.3M+ followers | |
| Zoella | 1M+ monthly views |
From YouTube Star to Lifestyle Mogul
Zoë Sugg, famously known as Zoella, is one of the UK’s original digital influencers. Rising to fame in the early 2010s through beauty tutorials and lifestyle vlogs, Zoë transformed from a relatable YouTuber into a full-fledged businesswoman, author, and wellness advocate.
In 2025, she remains a powerful force in the fashion, wellness, and digital media industry, with a loyal fanbase that spans generations.
Best known for her calm, aesthetic content and transparent conversations around anxiety and mental health, Zoë Sugg is an inspiration for creators worldwide—proving that authenticity and creativity are a winning combination in the world of online influence.
Zoë Sugg Viral Video
Conclusion
Zoë Sugg—aka Zoella—is more than just a beauty guru. She’s a pioneering content creator, successful entrepreneur, and a modern British media icon. Her journey from posting makeup hauls in her bedroom to building multi-million-pound businesses is both inspiring and influential.
Whether she’s advocating for mental health, designing cozy stationery products, or sharing heartfelt moments of motherhood, Zoë Sugg stays grounded, graceful, and genuinely impactful in everything she does.
In a world of fleeting digital fame, Zoë’s longevity, authenticity, and business acumen have made her one of the most trusted lifestyle influencers in the UK and beyond.
She isn’t just the face of her brand—she’s the soul behind a movement that celebrates mindfulness, femininity, and creative freedom.
Zoë Sugg FAQs (2025)
What is Zoë Sugg’s real name?
Her full name is Zoë Elizabeth Sugg, though she is famously known as Zoella across YouTube and social media platforms.
How old is Zoë Sugg in 2025?
As of 2025, Zoë Sugg is 35 years old. She was born on March 28, 1990, in Lacock, Wiltshire, England.
What is Zoë Sugg famous for?
Zoë Sugg rose to fame as a YouTube content creator under the name Zoella, known for her beauty tutorials, lifestyle vlogs, and mental health advocacy. She’s also a best-selling author, entrepreneur, and founder of the Zoella Beauty and Zoella Lifestyle brands.
Is Zoë Sugg married?
Zoë Sugg is in a long-term relationship with Joe Sugg, fellow YouTuber and entertainer. As of 2025, the couple shares a daughter and continues to thrive both personally and professionally, though they are not officially married yet.
What is Zoë Sugg’s net worth in 2025?
Zoë Sugg has an estimated net worth of £8M – £10M in 2025, amassed through YouTube earnings, book sales, brand collaborations, product lines, and influencer marketing.
What brands has Zoë Sugg collaborated with?
Zoë Sugg has collaborated with top-tier brands like ColourPop, Feelunique, Glossier, ASOS, The Body Shop, and co-created multiple collections under Zoella Beauty and Zoella Lifestyle.
Where does Zoë Sugg live?
Zoë Sugg resides in a stunning home in Brighton, England, with Joe Sugg and their daughter. Their home is often featured in Zoë’s vlogs and social media content.
Does Zoë Sugg still do YouTube?
Yes, Zoë continues to produce YouTube vlogs, home life updates, beauty content, and motherhood diaries under her Zoella brand, though she now posts less frequently compared to earlier years.
How tall is Zoë Sugg?
Zoë Sugg stands at approximately 5 feet 4 inches (163 cm) tall and is known for her petite and graceful frame, often dressed in her signature cozy and feminine style.
What is Zoë Sugg’s dress size and body type?
Zoë wears a UK dress size 6–8, and has a slim, petite figure. She’s known for embracing natural beauty, encouraging realistic body image, and staying authentic in the influencer world.
Is Zoë Sugg still active on social media in 2025?
Absolutely. Zoë remains a major UK digital influencer, active on Instagram, YouTube, and TikTok, sharing curated lifestyle posts, motherhood updates, and fashion content to her millions of fans.
