Introduction of Ella Woodward
Ella Woodward is a British food-writer, entrepreneur, and health advocate who transformed a personal health crisis into a global wellness movement. Best known for launching the blog Deliciously Ella in 2012, she introduced the world to plant-based, whole-food cooking through accessible, flavorful recipes. Over the years, she turned her blog into bestselling cookbooks, a successful food brand, and a major influence in the healthy-eating space worldwide.
Her impact goes beyond recipes — Ella redefined modern perceptions of vegan and gluten-free lifestyles by making them approachable, enjoyable, and sustainable. What began as a means to heal herself has inspired millions to rethink their relationship with food, demonstrating how personal health journeys can spark broader cultural change.
Today, Ella stands as a powerful example of a modern entrepreneur: creative, compassionate, and driven by purpose. Her journey from student to wellness icon underscores resilience, authenticity, and the capacity to turn adversity into opportunity.
Who is Ella Woodward?
Ella Woodward — formerly Ella Mills — is a British food writer, plant-based lifestyle advocate, entrepreneur, and founder of the Deliciously Ella brand. She is well known for easy-to-follow, plant-based recipes, cookbooks, and wellness products inspired by her own journey from illness to health.
Wiki : Ella Woodward
| Attribute | Details |
| Full Name | Ella Eleanor Laura Woodward (Ella Mills after marriage) |
| Known As / Nickname | Ella, Deliciously Ella |
| Date of Birth | May 31, 1991 |
| Place of Birth | Rugby, Warwickshire, England, UK |
| Nationality | British |
| Professions | Food Writer, Entrepreneur, Cookbook Author, Wellness Advocate |
| Known For | Plant-based food blog & brand “Deliciously Ella” |
| Debut Cookbook | Deliciously Ella (2015) |
| Business Ventures | Deliciously Ella brand (food & products), cookbooks, blog, app, deli / pop-ups (historical) |
| Estimated Net Worth (2024) | US$ 5–10 million |
| Residence | London, England |
Biography of Ella Woodward
Ella Woodward’s story began modestly, but would go on to reshape how many people think about food. While studying at the University of St Andrews, she was diagnosed with a rare condition that severely impacted her health — Postural Tachycardia Syndrome (PoTS), which left her bedridden, suffering heart palpitations, chronic pain, and overwhelming fatigue. Conventional medicine offered little relief.
Desperate to heal, Ella made a radical decision: she eliminated meat, dairy, gluten, refined sugars, and processed foods from her diet and adopted a compassionate, whole-food, plant-based way of eating. To document her journey and share her recipes, she started a blog in 2012 — naming it “Deliciously Ella.” What began as personal healing quickly resonated with others seeking health, simplicity, and tasty food with integrity.
Her unique approach — healthy yet indulgent, ethical yet accessible — struck a chord. In 2015, she published her debut cookbook, Deliciously Ella, which rapidly became the fastest-selling debut cookbook in the UK.
From there, her success multiplied. She released more cookbooks, developed a product line, launched a mobile app, and expanded her brand into a full-fledged wellness business. The brand included plant-based food products, snacks, spreads, and nutritional items — helping to bring healthy eating into mainstream supermarkets and rotating the perception of “vegan food” from niche to everyday.
Over the years, Ella maintained her message: healthy eating shouldn’t feel like punishment or deprivation. Instead, it should be joyful — colorful plates, decadent plant-based desserts, flavorful meals that nourish body and soul. Her gentle but honest voice, relatable journey, and practical recipes made her one of the most beloved names in the wellness community.
Despite criticism sometimes leveled against the “clean-eating” trend, Ella has continued to advocate balance, sustainability, and an inclusive approach — never shaming, but offering options. Her transparency about her personal health experiences and her down-to-earth personality helped her connect deeply with readers and customers.
Today, Ella Woodward remains not only an influential food writer and entrepreneur but a cultural voice for mindful, compassionate living — showing how lifestyle changes, love for good food, and creativity can combine to build something meaningful.
Ella Woodward – Social Media Accounts
| Platform | Username | Clickable Profile Link |
| @deliciouslyella | https://www.instagram.com/deliciouslyella | |
| YouTube | Deliciously Ella | https://www.youtube.com/c/DeliciouslyElla |
| Deliciously Ella | https://www.facebook.com/DeliciouslyElla | |
| Twitter (X) | @DeliciouslyElla | https://twitter.com/DeliciouslyElla |
| deliciouslyella | https://www.pinterest.com/deliciouslyella |
Childhood & Background
Ella was born on May 31, 1991, in Rugby, Warwickshire, England. She attended prestigious schools including the Rugby School and later studied Art History at the University of St Andrews, graduating in 2013.
Her family comes from a prominent background: her mother is connected to the supermarket-founding Sainsbury lineage, which means Ella grew up with exposure to both privilege and responsibility.
Before her health breakdown, Ella described herself as a “sugar monster” — heavily reliant on processed foods, sweets, and fast food. Her previous lifestyle offered little regard for nutrition or wellness.
The turning point in her life came with her illness. Forced to re-examine her lifestyle, Ella made bold choices: she switched to plant-based, unprocessed eating — a drastic shift, but one that contributed to her healing and inspired her future career.
Family Background
- Father: Shaun Woodward — a British politician.
- Mother: Camilla Sainsbury — from the Sainsbury supermarket family; her heritage links Ella to a significant retail legacy.
- Married Spouse: Matthew Mills — married in 2016; he became co-founder and business partner in the brand ventures.
- Children: Two daughters (as of recent years) — a balance between motherhood and entrepreneurship.
Her upbringing combined financial comfort, strong education, and exposure to both tradition and opportunity — factors that later influenced her brand-building capacity and values.
Relationships
Ella married Matthew Mills in 2016. Together they co-founded and managed the Deliciously Ella brand — combining her creative vision and his business acumen.
Their collaboration is not just personal but professional: Matthew has played a key role in scaling the business, expanding product lines, and navigating market growth, while Ella remains the creative and cultural face of the brand.
They have also become parents to two daughters, and even as family life expanded, Ella continued her work — blending motherhood with entrepreneurship and remaining transparent about balance, wellness, and healthy living.
Education
- Attended Rugby School for early education.
- Graduated from the University of St Andrews with a degree in Art History in 2013.
- Later trained herself in nutrition and wellness, applying personal experience to craft recipes, wellness content, and develop products.
Her academic background, though not directly in nutrition or business, provided a foundation of discipline and learning — which she combined with real-world experimentation to build her career.
Physical Appearance
| Feature | Details (Approx.) |
| Height | ~5′6″ (168 cm) |
| Hair Color | Blonde / Light Brown |
| Eye Color | Blue / Light Gray |
| Build | Slender, healthy physique |
| Distinctive Look | Natural, fresh-faced, often photographed with vibrant, colourful dishes and minimal makeup aesthetic |
Daily Routine
- Morning — starts with a green smoothie or a nutritious breakfast, focusing on whole foods rather than processed meals.
- Midday — recipe development, content planning for hers and brand’s lifestyle or food content.
- Afternoon — meetings for business operations (product development, brand partnerships, distribution) with husband/partner.
- Late afternoon — recipe testing or preparation, photoshoots for social media or cookbooks.
- Evening — spending time with family, daughters, often cooking wholesome meals together.
- Night — winding down with light reading or relaxing; emphasises work-life balance despite busy schedule.
- Regular wellness — yoga, mindful routines, healthy lifestyle maintenance (rest, hydration, balanced diet).
Awards & Key Achievements
- Her debut cookbook Deliciously Ella became the fastest-selling debut cookbook in UK history.
- Built a powerful lifestyle brand spanning cookbooks, food products, a mobile app and wellness content — transforming from a blog to a global company.
- Inspired a shift in mainstream food culture — making plant-based and clean eating more accessible and desirable. Many credit her for helping normalize vegan / whole-food diets.
Path to Success
Ella’s path to success is rooted in adversity and authenticity. When illness threatened her quality of life in 2011, instead of resigning, she used it as a catalyst for transformation. By embracing whole-food, plant-based eating, she healed herself — and then decided to share that journey with the world. Her candid storytelling, relatable recipes, and no-shame attitude toward healthy eating resonated deeply with people.
Her breakthrough came with the success of her first cookbook, which proved that there was a massive audience hungry for authentic, vibrant, accessible health food. From there, she didn’t rest — she expanded the brand, developed products, built a supportive community, and scaled into a full-fledged wellness empire. Her ability to combine personal experience, aesthetic appeal, business sense, and consistent content built a model few influencers have matched.
Hobbies & Interests
- Experimenting with plant-based cooking — innovating recipes that are tasty, nutritious, and whole-food based.
- Baking healthy versions of favourite treats — sweet potato brownies, raw desserts, gluten-free cakes.
- Promoting sustainable living & mindful eating — encouraging reduction of processed food, plastic packaging, and advocating for environmental awareness.
- Yoga and gentle fitness routines for wellness & balance.
- Writing — through her blog, cookbooks, and wellness content; she enjoys sharing her journey, recipes, and life experiences.
- Family time — balancing motherhood with career, cooking, nurturing a healthy home environment.
- Travel and exploring global cuisines — incorporating international flavours into plant-based cooking.
Personality
Ella Woodward is often described as warm, optimistic, caring, and grounded — qualities that shine through in her writing and content. Her approach to healthy eating is inclusive, gentle, and non-judgmental. She rejects shame-based dieting, promoting instead nourishment, self-compassion, and balance. Her empathy toward readers and fans, honesty about her personal struggles, and ability to simplify plant-based living have earned her widespread respect and loyalty.
Interesting Facts
- She went from being a “sugar monster” and heavy processed-food eater to a plant-based wellness advocate.
- Her first cookbook became the fastest-selling debut cookbook in UK history.
- Her family background connects to the Sainsbury supermarket legacy — giving her unique insights into food, retail, and nutrition.
- Her illness (POTS) pushed her to change diet and lifestyle — leading to her brand and advocacy for clean, whole-food eating.
- She co-founded the Deliciously Ella brand with her husband Matthew Mills, combining personal wellness and business acumen.
- Her brand expanded beyond cookbooks — including packaged products, snacks, and a wellness app.
- She emphasizes that healthy food doesn’t have to be bland — her plant-based recipes include sweet treats, rich desserts, and comfort foods.
- She studied Art History — a background that contrasts with her career in food and business — showing her versatile interests.
- Despite her privileged background, she maintains humility and authenticity in her messaging about food and lifestyle.
- She has helped make plant-based eating mainstream in the UK through approachable recipes and accessible products.
- She balances entrepreneurship with motherhood — managing life as a parent and wellness advocate.
- Her blog and brand have influenced a generation of healthy-eating advocates and vegan/vegetarian home cooks.
Net Worth & Income Sources
Ella Woodward’s net worth is estimated to be between US $5 to $10 million.
Her income streams include:
- Cookbook sales (several bestsellers)
- Sales of plant-based food products under Deliciously Ella brand
- Revenue from the Deliciously Ella app and any associated digital content or services
- Brand partnerships, endorsements, and wellness-industry collaborations
- Public speaking, events, workshops, and media appearances (historically)
Conclusion
Ella Woodward’s life story is a powerful testament to transformation — from illness and despair to health, creativity, and influence. She turned personal adversity into a mission to make healthy, plant-based eating accessible and enjoyable. Through delicious recipes, honest storytelling, and entrepreneurial spirit, she has built a wellness brand that continues to grow and inspire.
She shows that with authenticity, compassion, and perseverance, one can effect real change — not only for themselves, but for many others seeking better lifestyle choices. Ella remains a beacon for mindful living, balanced wellness, and conscious eating.
15 FAQs
1. Who is Ella Woodward?
Ella Woodward is a British food writer, entrepreneur, and founder of Deliciously Ella — a popular plant-based lifestyle brand and blog.
2. What is Deliciously Ella?
Deliciously Ella started as Ella’s blog sharing plant-based, whole-food recipes and lifestyle tips; it later expanded into cookbooks, food products, and a wellness brand.
3. Why did Ella start her plant-based journey?
She was diagnosed with Postural Tachycardia Syndrome (PoTS) in 2011, which prompted her to change her diet dramatically; this change helped restore her health and inspired her wellness journey.
4. When was her first cookbook released?
Her debut cookbook Deliciously Ella was published in January 2015.
5. Is Ella Woodward married?
Yes — she is married to Matthew Mills, who is also her business partner.
6. Does she have children?
Yes, she has two daughters.
7. What does she study?
Ella studied Art History at the University of St Andrews, graduating in 2013.
8. What makes her recipes different?
Her recipes are plant-based, gluten-free, dairy-free, and focus on whole foods, with an emphasis on flavour, variety, and accessibility — often transforming indulgent dishes into healthier versions.
9. How did her brand expand?
From blog → cookbook → digital app → food products → wellness brand — she gradually expanded while keeping consistent values around health, taste, and accessibility.
10. What is her philosophy about healthy eating?
She believes healthy eating isn’t about deprivation or restriction — it should be joyful, balanced, and sustainable, with meals that nourish both body and soul.
11. How influential is she?
Her blog, books, brand, and social media presence have influenced millions worldwide, contributing significantly to increased interest in vegan and clean eating.
12. What is her net worth?
Estimated between US $5–10 million (as of 2024).
13. Are her products sold widely?
Yes — the Deliciously Ella brand has products sold in major retailers across the UK and internationally.
14. Does she still maintain her blog and social media?
Yes — she continues to share recipes, lifestyle tips, and wellness content through her blog, social media, and brand updates.
15. What inspired her brand name “Deliciously Ella”?
Her food philosophy: delicious food which also nourishes the body — merging taste and wellness in a way she found personally healing and wanted to share.
